Where MENA Regulatory Expertise Meets Commercial Precision
The Middle East and North Africa is not a single regulatory market. It is nine distinct jurisdictions, each with its own authorities, filing requirements, labelling standards, and enforcement cadence — and each changing at a pace that demands continuous, on-the-ground intelligence.
REGS Consultancy was established in Dubai in 2024 to meet that demand. Founded by Abdulmajeed Alotaibi — a regulatory affairs specialist with 25 years of direct experience across GCC and North African markets — the firm provides senior-level advisory to food, beverage, food supplement, and infant formula companies at every stage of their MENA regulatory journey.
We do not offer generic compliance support. We offer precisely calibrated regulatory strategy, built on relationships with the authorities that matter: SFDA in Saudi Arabia, Dubai Municipality, PAFN in Kuwait, GSO across the Gulf, NAFSA in Egypt, and ONSSA in Morocco.
Founded by Abdulmajeed Alotaibi
Abdulmajeed Alotaibi has spent 25 years working at the intersection of FMCG commerce and MENA regulatory systems. His career spans direct engagement with food control & safety authorities across Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain, Oman, Egypt, and Morocco — advising both multinational corporations entering the region and regional manufacturers seeking to maintain standing with domestic regulators.
In 2024, he founded REGS Consultancy in Dubai to offer something the market lacked: an independent regulatory advisory firm with the institutional knowledge of a large consultancy and the responsiveness of a dedicated partner. REGS® is a registered trademark.
What We Do
REGS Consultancy provides six core advisory services, each designed for the specific regulatory architecture of MENA markets.
Market access strategy
Before a product can succeed in MENA, it must be structured to meet the filing requirements of each target authority. We map the full regulatory pathway across countries — advising on dossier architecture, timeline sequencing, and the authority engagement strategy most likely to achieve timely approval.
Product registration and regulatory submissions
We manage the complete product registration process across MENA jurisdictions: dossier preparation, submission coordination, authority liaison, and approval tracking. Our experience spans food, beverages, food supplements, and infant formula categories — with active registration experience across SFDA, Dubai Municipality, PAFN, GSO, NAFSA, and ONSSA.
Regulatory advocacy
Regulatory frameworks across MENA shift regularly — new requirements, revised standards, updated enforcement priorities. We monitor these changes continuously and represent client interests directly with regulatory authorities, providing both advance intelligence and strategic positioning when it matters most.
Compliance reviews
A product that was compliant at launch may not remain so. We conduct comprehensive regulatory audits across product portfolios and establish ongoing monitoring frameworks to ensure sustained compliance as market requirements evolve.
Novel food approvals
Bringing a novel ingredient or functional claim to MENA markets requires specialist navigation of category-specific frameworks that vary significantly by jurisdiction. We provide the scientific and regulatory expertise to pursue novel food approvals with both rigour and efficiency.
Labeling compliance
MENA labeling requirements encompass language, nutrient declaration formats, allergen disclosure, country-of-origin rules, and shelf-life presentation — and they differ by market. We review and certify label compliance across the full MENA footprint, in both English and Arabic.
Regulatory authorities we work with
REGS Consultancy maintains active working relationships with the following regulatory bodies:
- SFDA — Saudi Food and Drug Authority, Saudi Arabia
- Dubai Municipality — Food Safety Department, United Arab Emirates
- PAFN — Public Authority for Food and Nutrition, Kuwait
- GSO — Gulf Standardization Organization, GCC-wide
- NAFSA — National Food Safety Authority, Egypt
- ONSSA — The National Office of Food Safety, Morocco
Markets covered
We provide regulatory advisory across nine MENA markets:
United Arab Emirates · Saudi Arabia · Kuwait · Qatar · Bahrain · Oman · Egypt · Morocco · Jordan
About REGS Consultancy
REGS Consultancy (regsconsultancy.com) is a Dubai-based FMCG regulatory advisory firm. Founded in 2024 by Abdulmajeed Alotaibi, the firm operates exclusively within the food, beverage, food supplement, and infant formula sectors across the Middle East and North Africa.
REGS Consultancy operates through regsconsultancy.com and focuses exclusively on FMCG regulatory advisory across the Middle East and North Africa.
UAE: +971 5260 44559 · KSA: +966 595 009 900 · LinkedIn · contactus@regsconsultancy.com
Our Values
The principles that guide our work and define our commitment to clients.
Excellence
Unwavering commitment to delivering the highest quality regulatory solutions.
Partnership
Building long-term relationships based on trust, transparency, and mutual success.
Regional Expertise
Deep understanding of MENA regulatory landscapes and cultural nuances.
Innovation
Staying ahead of regulatory trends and leveraging cutting-edge solutions.